Karl Lagerfeld Encourages Shoppers to Take Selfies in New London Store, Installs Photo Booths in Fitting Rooms

Karl Lagerfeld London Store

Excerpt from this article:

If you’re guilty of always taking selfies in the fitting room to send to your closest friends for a group consensus before making a big purchase, Karl Lagerfeld is cutting half the legwork out for you.

The Kaiser, who just unveiled his first retail store in London for his eponymous label, has installed a photo booth in the dressing room of his chic boutique so shoppers can snap selfies with ease and share on their social media feed in one fell swoop.