Why We’re Hardwired to Binge on Netflix


Excerpt from this article:

The company then sent cultural anthropologist Grant McCracken into the homes of TV streamers to find out why. McCracken reported that 76% said bingeing was a welcome refuge from their busy lives, and nearly eight in ten people said binge-watching a TV show made it more enjoyable than watching single episodes. So despite our hectic, digitally driven lifestyles and 140-character social interactions, McCracken concludes that we’re actually craving the long narratives that today’s good television can provide. Instead of dealing with the day’s stresses by zoning out, we’d rather become engrossed in an entirely different (and fictional) world.