Excerpt from this article:
You’re a person known only to yourself. The fears and loves and hates that most define you are often the things you cannot discuss openly. But sometimes we need to let others see our secret selves—without revealing our true identities. A wave of new applications aims to help us do just that.
It’s a renaissance, of sorts. We flirted with real names online, but our love of anonymity, one of the Internet’s best and most resilient features, is suddenly born again. All it needs to reach adulthood is a higher calling.
Apps like Secret, Wut, Confide, Whisper, and Yik Yak all share a common goal: to let us broadcast to the people around us without exposing that we’re the ones talking.