Banned from children’s TV, junk food firms exploit loophole by pushing sugary treats to youngsters directly through Facebook

Marketing: This is a screen grab from an 'advergame' created by Coca-Cola and apparently aimed at children

Excerpt from this article:

Junk food companies are getting around a ban on children’s TV advertising by interacting with them on Facebook, an investigation has revealed.

Channel 4’s Dispatches found manufacturers of sweets and sugary breakfast cereals were talking to children on social media.

Undercover reporters posing as an 11-year-old were wished ‘happy birthday’ by the sweet brands Chewits and Swizzels Matlow, which then went on to promote their products.

The companies are exploiting a loophole in the law which bans advertising unhealthy food to children on the television – but not on the internet.

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