Germans Fight Neo-Nazis by Liking Their Facebook Page and Flooding It With Love

Excerpt from this article:

Sadly, there’s still a Nazi presence in Germany. Recently, an organization named Laut Gegen Nazis, or Loud Against Nazis, decided to combat the hate with lots of love—or rather, lots of likes.

On International Holocaust Memorial Day, the group encouraged a diverse group of Germans (recruited by ad agency Jung Von Matt/Elbe) to like the NDP (the country’s neo-Nazi party) on Facebook and then swarm the page with positive, anti-racist messages like “For a colorful Germany.” According to the case study below, more than 100,000 protesters participated in the “Like Attack,” and the ensuing coverage generated some 7 million media impressions.

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