From the YouTube description:
Prepare yourself for a bacon awakening beyond your wildest imagination. Wake Up & Smell The Bacon is a multi-sensory alarm experience that starts your morning with the mouthwatering sizzle and smell of Oscar Mayer bacon.
Download the Wake Up & Smell The Bacon app from iTunes: http://bit.ly/1fHGKBv
Apply for a chance to win a bacon scent alarm device at WakeUpAndSmellTheBacon.com