Excerpt from this article:
E-commerce is a huge prize. It is the biggest growth business in all of marketing, now at $1 trillion globally and growing at 17%. According to Price Waterhouse, more is spent on e-commerce than on all other digital channels combined. But it is not an easy game for marketers to play and win.
The future of digital commerce is more than just a shopping cart on a website, it means seamlessly integrating a brand’s shopping experiences across multiple environments throughout a consumer’s lifetime to continually optimize points for purchase.
We call this Continuous Commerce™. Don’t begin and end at the transaction. Commerce today is continuous.