Excerpt from this article:
The Dove/Twitter campaign is called #SpeakBeautiful, and it begins with a video posted online today that will air during the red-carpet coverage of Sunday’s Oscars (when Twitter is perhaps at its cattiest as the stars parade by in their designer outfits).
…The brand explains: “When a negative tweet is posted, the technology will be used by Dove to send non-automated responses to real women, which include constructive and accessible advice to encourage more positive online language and habits.
“Advice will come directly from social media and self-esteem experts who collaborate with Dove and Twitter to empower women to speak with more confidence, optimism and kindness about beauty online.”
…The whole campaign is based around new research from Dove about self-esteem and social media. Among its findings:
- 8 out of 10 women encounter negative comments on social media that critique women’s looks
- Women are 50 percent more likely to say something negative about themselves than positive on social media
- 82 percent of women surveyed feel the beauty standards set by social media are unrealistic
- 4 out of every 5 negative tweets Twitter identified about beauty and body image are women talking about themselves
via Daan van Rossum