The Cheapest Way to Entertain your Children: Millions of toddlers are hooked on online ‘unboxing’ videos in which they watch their favourite toys being unwrapped

Videos showing toys being unwrapped have been viewed billions of times, with one unboxing channel in particular recently becoming the most watched YouTube show in the US

Excerpt from this article, which I found after hearing about how much my three-year-old nephew loves “watching eggs” (it’s really a thing! see also this article here, and this other one here):

They may leave many slightly bemused, but the phenomenon of online ‘unboxing’ videos appears to have developed a captive audience among toddlers across the world.

Videos showing toys being unwrapped have been viewed billions of times, with one unboxing channel in particular recently becoming the most watched YouTube show in the US… Overall, the channel has been watched more than 3 billion times, according to The Telegraph.

Updated, May 2016: Check out this article, “Inside the Strange and Slightly Creepy World of ‘Surprise Egg’ Videos”

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