Excerpt from this article:
Describing himself as a “nerd burglar,” he breaks into a couple’s home while they’re away and sells their stuff on the internet.
The campaign taps into a growing phenomenon of social media-savvy burglars. A 2011 U.K. study by Friedland, a home-security company, found that 78% of ex-burglars admitted to using social media to find targets. More than $16 billion a year is lost in property crimes, according to a 2013 FBI report.
…The story unfolded over eight ads that premiered during the Allstate Sugar Bowl, which aired on ESPN. The infomercial-style spots push an e-commerce site developed by Allstate where people could buy replica items from virtually every room in the Moskal’s home, including a blender, TV, weed wacker and their car. And they’re all at “Mayhemically-reduced” prices — dirt-cheap.
See also this case study video.