Spoof Apple campaign takes iPhone 6 selfies to new levels

Also Shot on iPhone 6 spoof campaign

Excerpt from this article:

Like pretty much everyone else in the world, you’ve probably seen the adverts for the new iPhone campaign from Apple – you know, the big glossy images of impossibly beautiful snowscapes and forest scenes with the words “Shot on iPhone 6” underneath them? If you’ve ever rolled your eyes and thought, “As if anyone’s camera roll actually looks like that,” this post is for you.

Two pranksters have been putting up spoof iPhone ads all over San Francisco, only a few miles away from Apple’s own HQ in Cupertino. The result: Also Shot on iPhone 6, which is probably a much better reflection of what people actually use the camera function on their iPhones for.

And also check out this article on the spoofs from The Guardian:

These people live in a wonderful world: all magnificent deserts, rustic paths and well-shod feet (photographing your own feet is a particularly cool idea, suggests Apple). It doesn’t take a misanthrope to find this array of perfect modern beauty a bit false. No wonder a couple of Californian pranksters have been putting up satirical Apple posters that show, instead of ravishing sunsets, the kind of things they reckon people really take photographs of with their phones – clumsy selfies, mostly.

…Apple is right to preach beauty. All of us are in the gutter – at least Apple is looking at the stars. The fault of the iPhone 6 art gallery is not its love of beauty. It is the inability of modern photography to see complexity. The more our cameras make moments look lovely, the less we seem to photograph – or see? – the depth of reality.

…Not a single photograph ever taken has captured the richness of a city street seen by human eyes. Photos, even the best of them, are flat and arid in comparison with human perception.

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