Siri, Cortana, And Why Our Smartphone Assistants Have Such Weird Names

Excerpt from this article:

Tech companies like Apple, Google, and Microsoft are making calculated bets that intelligent personal assistants are the future… The most obvious similarity among many digital personal assistants is that they sound like women, even though our robot friends are decidedly gender neutral… Many of these helper bots also have distinctly feminine voices to go along with their girly names.

Obviously, these companies want us to think of our disembodied servant companions as women. Since most of these programs end up doing what amounts to secretarial work, that fits into cultural stereotypes of who should be doing that kind of work…

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