Excerpt from this article:
Authenticity is in short supply online, says video maker Casey Neistat, with social media forcing us to present over-stylized and over-perfect versions of ourselves to world. Neistat thinks he has the answer, though: he’s built a new social media network named Beme (pronounced “beam”) where users communicate with self-destructing videos recorded by placing their phones on their hearts.
…Removing the smartphone from its traditional location between you and the real world allows for a more authentic experience, claims Neistat. In the same vein, he says, Beme offers no chance to review or edit videos: they’re just sent straight to users’ feeds, which are themselves minimalist lists of recent uploads. Users click and hold on a video to watch it, and once it’s been seen it’s “gone forever.” They can, however, give feedback by tapping the screen mid-video to send a selfie from their front-facing camera. “Getting reactions is my favorite part of the app,” says Neistat. “There’s just something so satisfying about being able to see people actually watching what you share.”