The Tinder effect: psychology of dating in the technosexual era

Excerpt from this article:

… More importantly, and in stark contrast with the overwhelmingly negative media reception, Tinder has managed to overcome the two big hurdles to online dating. First, Tinder is cool, at least to its users.

Indeed, whereas it is still somewhat embarrassing to confess to using EHarmony or Match.com, Tinderers are proud to demo the app at a dinner party, perhaps because the alternative – logging off and talking to others guests – is less appealing.

Second, through eliminating time lags and distance, Tinder bridges the gap between digital and physical dating, enabling users to experience instant gratification and making Tinder almost as addictive as Facebook (the average user is on it 11-minutes per day).

But the bigger lessons from the Tinder effect are psychological. Let me offer a few here:

  • Hook-up apps are more arousing than actual hook-ups…
  • Digital eligibility exceeds physical eligibility…
  • Tinder does emulate the real dating world…
  • Romanticism is dead, except in retail
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