Pinterest’s Massive ‘Wander Women’ Trend is All About Travelling Solo

Excerpt from this article:

When you hear about how women use Pinterest, wedding planning and style inspiration likely come to mind. But there’s also a huge new trend percolating on the platform that focuses mainly on fantasies of independence and living freely: female solo travel.

Travel inspiration has always been big on the platform, but the focus on travelling alone is recent.

Channeling the best-selling solo travel memoirists Cheryl Strayed and Elizabeth Gilbert, “wander women” post photos that show them with their arms spread wide, taking in the saturated scenery around them, and looking incredibly free. With their on-trend backpacks slung over their shoulders, they pose with locals, don’t bother with makeup, and ride elephants. The photos make travel seem like a boundless, epic adventure.