Why I Unfollowed You on Instagram

Excerpt from this article on Medium, where the writer theorizes that “The Social Network is Yesterday, The Interest Feed is Tomorrow“, and which I found after someone tweeted that following this advice was the best thing they could have ever done to make their social media experience better:

I’m looking for an intelligent feed of my interests. A feed of stuff I’m going to like, drawn from a white-list of trusted curators but personalized for me. Not specific to one vertical (News, Music, Stuff to Buy, etc) or one content type (movies, photos, text, links). Ordered by the most relevant, the stuff I need to see RIGHT NOW.

I’ve found hiring these tools for the specific tasks they’re best at has extended their relevance to me by amplifying their value. All this to say — this is why I unfollowed you on Instagram, just like I did on Twitter a few years ago.

I use Facebook to keep a network of people I actually know IRL. There’s real utility to this network and the smaller it is the more useful it can be. This is where I post things that are personal and things that people who know me would appreciate but are not meant for “public”.

On Facebook it’s possible to “Like” bands, companies, brands, etc but I am un-Like-ing those instead. I want Facebook to do this one thing well — give me access to and filter the internet via a network of people I know IRL. Facebook will not be The Interest Graph. We’ve already watched AOL try to be Yahoo!, Yahoo! try to be Google, and Google try to be Facebook. No dominant player from the previous era will ever own the next era, too. This will be a new, purpose-built tool.

I use Twitter as a feed of news and humor. Once I stopped following people I know or celebrities I like and managed my list of Twitter followers as the list of bylines I’d like to see in my dream publication, my feed got interesting again. That said, I don’t consume it very often anymore for the reasons mentioned above.

I use LinkedIn to keep a network of people I’ve worked with and remember well enough to offer a recommendation about (positive or negative). If I don’t know you, I don’t accept your request. However, while I intellectualize this theoretical value, I never open the LinkedIn app unless I’m hiring. I do read the LinkedIn emails of news and updates on people in my network, though, so I find culling this list valuable.

Snapchat I use to communicate with a select few people and watch vertical video when I’m bored. The channel offering is limited and Snapchat has neither encouraged me to follow too many people nor put the most interesting stuff at the top for me yet.

Instagram, on the other hand, is special in that it is a medium for creativity, not information. “Creativity loves constraints”, “a picture is worth a thousand words”, and the (initially) square box of Instagram allowed all of us to communicate a moment as artistically as we were capable. Popular artists of the medium were born. Artists embraced the medium. I love Instagram in an emotional way I don’t love any of these other services.

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