Excerpt from this article:
Girls and women are openly talking, tweeting and texting about their periods, and not just to Donald Trump. New companies tired of the stigma are selling menstrual products using the “P” word, singers and artists weave menstruation themes into their work, athletes and others have mentioned it on talk shows and at press conferences. Two New York City high school girls developed a video game called “Tampon Run” — the heroine’s mission is “to rid the world of the menstrual taboo.”
Add to this mix period tracker apps, which have helped shift attitudes, demystifying and normalizing menstruation by assigning cute icons to once unmentionables like heavy flow, maxi pads and period pimples. Most important, the apps transform the input into crunchable data that can tell a young woman when her period is due, when it’s late and even why she might be feeling so blue.
“When you see a technology that someone has developed specifically for you as a woman, it really legitimizes talking about your periods and thinking about them,” said Shuangyi “E.E.” Hou, 24, a product designer in San Francisco for apps and websites who has used a period tracker app for over a year. “If we as a society say women should be checking in on their periods, and we give them permission to talk about it, I’m convinced it will be beneficial for women’s health.”