Excerpt from this article:
To the average teenager, YouTube is not just about cat videos (although they are the most fun to watch), it is also about YouTubers. Usually, the life of every teenager involves one YouTuber or another. They are a new form of celebrity. They include figures such as Tyler Oakley, a huge personality on the site and an LGBT phenomenon, PewDiePie, a dedicated gamer (with 40 million followers), or, possibly my favourite, Dan and Phil, a duo who play video games, bake and share their most embarrassing experiences with the world.
We are drawn in by the avalanche of content they create, but also by the lives of the YouTubers themselves. For phangirls like me, the problem is that watching these YouTubers tricks our minds into thinking that we are interacting with other people.