Swipe South: Tinder in India


Excerpt from this article on OgilvyDO by Ogilvy’s

“We are truly excited about the rapid adoption of Tinder in India. […] Women particularly seem to love Tinder, sending more ‘super likes’ than men each week, which is incredibly empowering,” says Taru Kapoor, the India head of Tinder. What about the Indian man? Bachelors might argue that Tinder is the best invention since Maggi (before it was embroiled in the lead content controversy)… Tinder has the potential to get wildly popular. Now, if they tie it up with a horoscope feature, those gnawing aunties might just warm up to the app!