Excerpt from this article:
The battle against Islamic State (IS) militants has been fought in part on social networks, and has raised the question – how best to counter the message being spread by jihadists?
Analysis by BBC News shows that over the course of Friday evening the hashtag [#notinmyname] reached an audience equivalent to those sitting down to watch the main news bulletins. The hashtag was the brainchild of the Active Change Foundation, an organisation dedicated to fighting extremism. Hanif Qadir of ACF said he and the young people at the organisation came up with the campaign because the broad mass of ordinary Muslim voices couldn’t be heard. They wanted to take back online space occupied by IS.
“It’s a simple message,” he says. “It’s Muslims [and] non-Muslims saying no way, not in the name of Islam, and not in the name of any faith or humanity, It’s a very very powerful message and very simple.”
“This is the most socially-mediated conflict in history,” he says. “You literally have thousands of foreign fighters from all over the world using social media in order to convey the message about the jihad that they are fighting.
“If I am a 20-year-old kid in Bradford who is thinking about going to Syria, I can go online and talk to another 20-year-old from Birmingham, London or Manchester and find out about their experiences and have a two-way conversation with a peer who has undergone the exact same thought processes that I have gone through and has faced all the challenges that I am about to embark upon.”