This Fashion Photographer’s Ridiculous Instagram Selfies Are Brilliant, Subversive Fun

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Selfie projects are a dime a dozen. But Mike Mellia’s “A selfie a day keeps the doctor away” series on Instagram rises above the rest with great composition, playful creativity and a sly, knowing commentary on modern self-obsession.

The fashion photographer, who has shot for clients including Vogue, Harry Winston, Brooks Brothers, Swatch and Christie’s, posts regular (if not quite daily) selfies at @mikemellia—both still images and video loops (which are essentially cinemagraphs). All of the captions begin, “That one time…”, and faux-pretentiously paint a picture of a languorously perfect life. (Oh, and he also mixes in super-cute pics of his baby daughter.)