How Bernie Sanders became the lord of ‘dank memes’

Excerpt from this article (thanks for sharing the link, Arthur Mitchell):

Bernie Sanders may not be winning with baby boomers, and he may not be winning with minorities. But the 74-year-old senator has locked up one vote: the producers and peddlers of Internet memes.

In a Facebook group called “Bernie Sanders’ Dank Meme Stash” — dank meaning quality, in old-school stoner-speak — a staggering 300,000 supporters have gathered to edit the candidate’s wild-haired visage into video games, comic books and movie scenes. They slap incongruous pop culture references on his campaign photos. They ascribe to him opinions on Buzzfeed, the Avengers and the rapper Lil B.

“There’s a space — a very important space — that memes occupy,” said Benjamin Burroughs, an assistant professor of emerging media at the University of Nevada at Las Vegas. “They speak in a language that people have grown up with on social media … which can make them very articulate and very poignant.”

“This generation’s memes are that generation’s C-SPAN or Huffington Post,” Walsh said — “that generation” referring to that of his parents. “Seriously, memes are going to be very prevalent in politics. They’re going to get ideas into your head.”

“If this group can get people to give a crap,” he adds, “that’s great. That’s what matters.”

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