How Instagram is weaving its way into restaurant design

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Excerpt from this article:

Aliza Sokolow, who owns the Poppyseed Agency, which provides social media consulting (and Instagram services) for various restaurants in L.A., tells clients: “I can’t tell you how much money you’re going to make by investing in social media,” but if you/customers post a photo of an incredible egg sandwich, “people will think about that fried egg sandwich until they get it.”

Instagram’s role in a restaurant these days is more than just the stunningly plated (or intentionally wacky) food that compels a diner to whip out one’s phone and take a photo. Instagram is starting to weave its way—both consciously and unconsciously—into restaurant design, impacting table surfaces, focal point art, lighting and more.

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