Dove and Twitter Will Analyze Your Tweets To Gauge ‘Body Positivity’

Excerpt from this article:

Are you indulging in body shaming via Twitter — perhaps without even being aware? Dove and Twitter will be happy to analyze your tweets and let you know.

In a partnership announced Saturday at SXSW, the two are unveiling the #SpeakBeautiful Effect tool, which allows users to retweet an invitation from the @Dove handle via accounts they want analyzed. Dove will tweet the user back a link with a personalized analysis of their tweeting tendencies in minutes.

New Dove research shows 62% of girls wish social media would “teach and empower them about body positivity,” so this is an effort to that end. Working on the #SpeakBeautiful project are Edelman Razorfish, VaynerMedia and Mindshare.

 

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