Instagram’s TMZ

Excerpt from this article:

There are numerous popular accounts on Instagram that, rather than posting personal snapshots, focus instead on aggregating humorous videos and memes. The Shade Room does something similar, but narrows its scope to celebrity news, so that it feels like an Internet-native Star Magazine sprinkled throughout your feed. The typical Shade Room post is a screen shot paired with a snappy caption. A few recent examples: Jackée Harry, the actress from the ’80s sitcom “227,” posted on Twitter about Jay Z’s new streaming service Tidal, joking that maybe it will “wash Iggy” Azalea back to Australia…

The Shade Room is flourishing in a time when media outlets are struggling to figure out their relationship to social media: Is it a means of luring readers? Or a home for the news itself? Some — including The Times — are leaning toward the latter, and may start publishing news directly to Facebook. Angie leapfrogged that dilemma (seemingly unintentionally) by starting a quick-and-dirty magazine in the online space where she and her friends spend the most time gawking at celebrities anyway.