Excerpt from this article:
The story of a brutal rape and murder has provoked an outpouring of emotion from South African social media users, and was picked up by the press. It turned out to be completely fabricated, but has sparked a very real debate about rape in the country.
The clue – that many seem to have missed – was in the first tweet. “Story time…” it read.
…Many on the network were so moved by the story which they took to be real, that they began tweeting messages of support and condolence. The author played along, retweeting the messages without clarifying that the story was made up. “I want to hug you so hard. I will pray for you. Please pull through,” one of the posts read.