We Saw What You Did There, iJustine

Excerpt from this article:

Justine Ezarik, known to millions of her fans as iJustine, was one of YouTube’s earliest stars. Before Jenna Marbles, Epic Meal Time and PewDiePie began posting videos, Ms. Ezarik was busy building a brand as the attractive girl-next-door who could also beat all the boys in “Call of Duty.”

…With the field of YouTube celebrities growing more crowded, it’s worth asking: What can we learn from a person who has spent the past decade streaming her life, acting as her own boss and weathering the changing landscape of social media?