Ikea Makes Fun of Your Obsessive Food Instagramming

Excerpt from this article:

IKEA just laid down the gauntlet for people who routinely strive to take the perfect photo of their food to post on Instagram. A new ad from the Swedish home furnishings company pokes fun at the ridiculousness of such habits by taking the process back in time before social media, the internet, or even cameras, showing a family waiting in agony to eat as an artist painstakingly documents a lavish banquet meal. Then, he prances about the countryside showing off the still life and raking in a series of thumbs up from passersby.