Excerpt from this article:
They’re women who’ve had three kids before age 30, whose family photos look straight out of a J Crew catalogue, who’ve never had a sip of coffee or beer.
They’re Mormon mommy bloggers.
For the past decade, members of The Church of Jesus Christ of Latter-day Saints have taken the blogosphere by storm, documenting their daily lives and amassing huge followings of Mormons and non-Mormons in the process. Atheist followers say the attraction is the escapism of picture-perfect lives filled with wholesome values and DIY crafts, while scholars say various tenets of Mormonism — sharing the faith, the value of creativity and the importance of family — make the religion a perfect fit for the blogging medium.