Emoji diversity: how ‘silly little faces’ can make a big difference

‘Emoji may seem trivial, but when you aren’t represented by something that’s so widely used, it’s a problem,’ says researcher Kate Miltner.

Excerpt from this article (thanks for the link, Paul M!):

Emoji users feel a significant ownership over these tiny digital symbols, as evidenced by the reaction when Apple swapped the gun emoji for a water pistol and changed the peach emoji to look less like a butt, or when a Saudi teen designed her own headscarf-wearing emoji…

Yet there are more serious cultural problems highlighted by the rise of emoji, particularly how to make them more inclusive to people of different races, genders and physical abilities. Until a range of skintones were introduced for emoji in 2015, there were no options for making emoji anything other than white (or cartoon yellow) – and even the new set of modifiers were only introduced after public outrage about lack of diversity…

“Emoji may seem trivial, just silly little faces, but when you aren’t represented by something that’s so widely used, it’s a problem. The values either intentionally – or unintentionally – baked into the systems we use on a daily basis can deeply impact people and how they navigate their world,” said Miltner, a PhD student at USC Annenberg School of Communication and Journalism, who conducted extensive interviews with, and analyzed hundreds of emails from, the Unicode Consortium, the official body which standardizes emoji.