Did trolls cost Twitter $3.5bn and its sale?

Twitter’s market cap is down $3.5bn from its peak at the height of the buyout rumours

Excerpt from this article:

Twitter might have finally found some motivation to deal with its troll problem. Three and a half billion motivations, really.

The company has spent the past few months courting potential buyouts from companies including Google, Disney, and enterprise software firm Salesforce.

That last suitor came closest of them all to actually making an offer, apparently driven by the potential of Twitter to provide an in-house social network that could be mined for data, used as a casual communication channel between customers and corporations, and tweaked into a passable professional networking service.

But in the end, it passed. And part of the reason, according to CNBC’s Jim Cramer, is the company’s long-running problem dealing with trolls. “What’s happened is, a lot of the bidders are looking at people with lots of followers and seeing the hatred,” Cramer said. “Twitter says ‘listen, we have a filter’. I mean, the filter filters out a very small amount of the haters, and I know that the haters reduce the value of the company.”

 

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