Nike’s Super Simple Ad Takes Aim at Smartphone Addicts

Excerpt from this article:

We’re all wasting our lives on our phones and social media when we could be out exercising. That’s the message of Nike’s latest campaign through Wieden & Kennedy, Portland, a series of simple ads in which a robotic, Siri-like voice informs us how much time we’re wasting “watching other people’s picture of their cafe macchiato, or their dog, or their baby,” while her words flash up on a black screen.

A one-minute spot, seen here, sums it all up: we’re wasting potentially 32 years of our life scrolling through meaningless stuff on screens when we could be packing in some more training.

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