Excerpt from this article:
While some router names are picked to deliberately offend, others cover everything from the deliberately arcane through to crowd-pleasing puns. Why do we pick particular names and what do these names tell us about ourselves? Burton argues that the names we then choose for ourselves serve to telegraph our identities on our own terms. “It’s all woven into the fabric of how we choose to present and represent ourselves.”
If we choose a particularly humorous name or an interesting play on language, we are broadcasting something about who we are.
But there’s a twist when it comes to network names: not only are we communicating something about ourselves via a named router, we are insisting others comply with it.