Nielsen: Age 10 is mobile adoption sweet spot

Kid-Smartphone

Excerpt from this article:

Given the ubiquity of smartphones among today’s kids, gaining insight on usage patterns and mobile motivations is an ongoing endeavor—and one that Nielsen has undertaken in its most recent Mobile Kids Report.

Released today, the Q4 2016 study examined smartphone usage among US kids ages six to 12, as well as their parents’ attitudes towards mobile devices and wireless services.

Among the findings is the fact that age 10 appears to be a sweet spot for mobile service adoption (22%), followed by age eight (16%). Ages nine and 11 are tied at 15%. Just under half (45%) of US kids receive a service plan between the ages of 10 and 12…

Of the parents surveyed, 90% say being able to easily reach their child was their top reason for providing wireless service before the age of 13, while 80% admit they give their child access to wireless service in order to track his or her location.

 

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