Excerpt from this article:
Bodegraven, a town in the Netherlands, has installed LED light strips on the sidewalk that synchronize with traffic signals and turn red or green at pedestrian crossings, so that people can’t miss them even if their eyes are cast down toward their smartphone screens. The lights were built by HIG Traffic Systems, a company that is based in the town, and so far have been installed at a single intersection for a pilot project, but the company hopes to spread the idea to other towns and cities if the trial is successful.
“The attraction of social media, games, WhatsApp and music is great and at the expense of attention to traffic,” said Kees Oskam, a local councilor. “As a government, we probably can not easily reverse this trend, but we want to anticipate it in there.”