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I started to see it everywhere – and then the backlash began. A group called Ban Comic Sans was formed to educate people about the uses of typefaces, though they did email me to ask if it was OK to set it up. It seemed silly, but I said knock yourselves out. Though that backlash has calmed down, except on Twitter. People who come up to me are more likely to say they love it.
Type should do exactly what it’s intended to do. That’s why I’m proud of Comic Sans. It was for novice computer users and it succeeded with that market. People use it inappropriately: if they don’t understand how type works, it won’t have any power or meaning to them. I once heard a guy at a Rothko show say: “I could have done that.” He clearly doesn’t know anything about art. He’ll probably use Comic Sans without realising it’s wrong in certain circumstances.