The future is now: Douglas Coupland unveils why perception of time has changed

Douglas Coupland

Excerpt from this article:

Real Business recently went to Berlin to attend an intriguing event by Konica Minolta on the future, where author and scriptwriter Douglas Coupland unveiled some hard-hitting truths about technology shaping the way we think.

…Douglas Coupland told the audience how he found himself reading short stories instead of lengthy books. This is because the way we measure time has been distorted thanks to technology.

In the past, our perception of time was based on what we did during the day. That’s no longer the case, he explained: “I’ve been experiencing this temporal sensation that I just can’t shake. Here’s why: Until recently, the future was something that lay ahead of us. It was something we anticipated and even dreaded. Somewhere down the line the present melted into the future. We’re now living inside the future 24/7. It’s what I call the superfuture.”

This time displacement has occured because we no longer need to remember directions or algorithms to process data. Data has become the supreme ruler of time, making us measure the day through images, spreadsheets and mp3’s – and it’s made “real time” a scary place to live in. Imagine the chaos that would unravel if technology were to crash.

“How I miss my pre-internet brain!” he said.

See also this article on the writer’s talk.

Advertisements