Excerpt from this article:
Netflix’s subscribers are setting their own “primetime” streaming hours around the world.
Globally, streaming on the web-video service peaks around 9pm on weekdays, according to data provided by Netflix—the US included. Keeping in line with Americans’ viewing habits in the 90-year history of television, that’s also when most viewers tune in to traditional TV, Nielsen data shows.
But, in India, Netflix streaming peaks at 5pm, the earliest primetime in the world. It’s not unusual for workers in India to spend one to three hours commuting each way by bus, train, or car, which explains the heavy viewing during those hours. Mobile video, which accounts for 60% of mobile data traffic, is also on the rise the country, so viewers can stream on the go. Subscribers there are also 82% more likely to watch Netflix at 9am than the rest of the world, Netflix found.