Excerpt from this article:
For Tami Reiss, the inspiration for Just Not Sorry—the new app she created that aims to stop women from resorting to undermining phrases in emails—was all over her inbox.
When installed as a Chrome extension, the app underlines words like “just,” “sorry,” “I think,” and “does this make sense” in shame-y crimson red digital ink. Already, thousands have downloaded the plug-in.
“It came to me from a variety of places,” Reiss says. “One, I like to build things that actually help people. Two, years ago, I did this influencer training and part of what we learned there was about what they called structural influence…which is that you can create an environment that supports positive change. It’s like, ‘Don’t put a stumbling block in front of a blind person,’ but the opposite. How do you create an environment that helps people know what they should be doing? How do you make it easy for them to make good choices?” Reiss looked around at the data and the op-eds and the shampoo ads and that Amy Schumer skit and at a million more meditations on how and why women say they’re sorry. And she decided to do something about it.
See also this counterpoint, excerpted from the article “The Just Not Sorry app is keeping women trapped in a man’s world”:
I’m sorry to do this to you but this is yet another piece on “Just Not Sorry” because I just don’t quite get it, apologies. I know you’re busy, so I’ll keep it brief. Here is my problem: when did being polite become a bad thing?