No, Google’s Not a Bird: Bringing the Internet to Rural India

Excerpt from this article:

Babulal Singh Neti was sitting with his uncle on a recent afternoon, trying to persuade him of the merits of the internet.

…Mr. Neti, 38, pressed on earnestly, suggesting that he could demonstrate the internet’s potential by Googling the history of the Gond tribe, to which they both belonged. Since acquiring a smartphone, Mr. Neti couldn’t stop Googling things: the gods, Hindu and tribal; the relative merits of the Yadav caste and the Gonds; the real story of how the earth was made.

Access to this knowledge so elated him that he decided to give up farming for good, taking a job with a nongovernmental organization whose goals include helping villagers produce and call up online content in their native languages. When he encountered internet skeptics, he tried to impress them by looking up something they really cared about — like Gond history.

His uncle responded with half-closed eyes, delivering a brief but comprehensive oral history of the Gond kings, with the clear implication that his nephew was a bit of a good-for-nothing. “What does it mean, Google?” his uncle said. “Is it a bird?”

…So it is instructive to follow Mr. Neti as he tries to drum up a little interest in Taradand. Young men use the internet here, but only young men, and almost exclusively to circulate Bollywood films. Older people view it as a conduit for pornography and other wastes of time.

Women are not allowed access even to simple mobile phones, for fear they will engage in illicit relationships; the internet is out of the question. Illiterate people — almost everyone over 40 — dismiss the internet as not intended for them.