Popularity Isn’t Cool Anymore

Excerpt from this article:

There is a direct correlation between the number of people at a party whose names have appeared next to the word “influencer,” and the likelihood of fremdscham, the German term for vicarious embarrassment for those who lack shame. I have attended events where the flash of a phone’s camera turns otherwise rational adults into overeager strivers, dashing across the room to join group photos, shout-spelling their Instagram handles over the din….

Anyway, this is a very good summary of social media climbing and why you hate it so much.