Startups Are Turning Customers into Lobbyists

oct17-24-158318144-Jurgen-Ziewe

Excerpt from this article:

Our research finds that some insurgent firms have prevailed on the regulatory front by using a strategy straight out of the playbook of environmental activists – mobilizing stakeholders to become political advocates. Organized demonstrations of support by stakeholder groups can send a powerful signal to policymakers. We find that firms mobilize their customers – one important stakeholder group – in three primary ways:

Online petitions…

Partner organizations…

Consumer clubs…

 

 

Advertisements