Where Are All the Nannies on Instagram?

 

Excerpt from this article:

But there is one thing Ms. Dekel, 36, filters out of her Instagram feed: photos of the part-time nanny who cares for her children.

“Posting your nanny is like posting your address or your kids’ school,” she said. “It’s too much information.”

Nannies are often lauded as indispensable to keeping modern families afloat, but even as the rise of Instagram Stories — the 15-second blips that self-destruct after 24 hours — encourages peak parental overshare (793,000 followers of Eva Chen, Instagram’s director of fashion partnerships, know she packed a whale-shaped sandwich for her daughter, Ren, this week), nannies are hardly ever included in the picture. Some appear only as floating hands, popping a blueberry into a toddler’s mouth.

“They’re the forgotten faces,” said Tammy Gold, a family therapist and author of “Secrets of the Nanny Whisperer: A Practical Guide for Finding and Achieving the Gold Standard of Care for Your Child” (Perigee, 2015). “Nobody puts it out there.”