Excerpt from this article:
WhatsApp is now an inextricable part of India’s culture. The app has more than 200 million users in the country, and it’s nearly as large as Facebook’s Indian user base itself. And while it’s widely used by millennials, it’s really older Indians — people like my mother, her friends, and extended family — who’ve embraced it with striking passion and sincerity.
“To my parents, WhatsApp isn’t just an instant messenger,” said Devang Pathak, a 25-year-old writer from Mumbai. “It’s an entire social network. It’s where they catch up with family and friends, it’s where they get their news, and it’s where they watch a ton of videos. They use it so much it scares me.”
Digitally savvy millennials in India post Stories on Instagram, share memes on Facebook, watch videos on YouTube, keep up on Twitter, and chat with each other on Facebook Messenger. But older Indians have incorporated the most compelling features of these platforms right into WhatsApp. Vacation pictures don’t go on Facebook or Instagram, videos don’t go on YouTube, and jokes and wisecracks don’t go on Twitter. For older Indians, WhatsApp is the ultimate social network.
“Honestly, Facebook is a little complex for me,” said my mother. “And it’s not a place where I can reach everyone I care about at once like I can do in a WhatsApp group. And it’s also not, well, private.”
An aunt, who is in her late sixties and who began using WhatsApp about six months ago, is now a notorious serial forwarder. But she likes it for other reasons as well. “It’s my music player,” she said. “People I know send me so many music clips on WhatsApp and I don’t know how to play music on my phone.”