‘Never get high on your own supply’ – why social media bosses don’t use social media

Excerpt from this article:

I used to look at the heads of the social networks and get annoyed that they didn’t understand their own sites. Regular users encounter bugs, abuse or bad design decisions that the executives could never understand without using the sites themselves. How, I would wonder, could they build the best service possible if they didn’t use their networks like normal people?

Now, I wonder something else: what do they know that we don’t?

Sean Parker, the founding president of Facebook, broke the omertà in October last year, telling a conference in Philadelphia that he was “something of a conscientious objector” to social media.

“The thought process that went into building these applications, Facebook being the first of them … was all about: ‘How do we consume as much of your time and conscious attention as possible?’ That means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content and that’s going to get you … more likes and comments,” he said.