Excerpt from this article:
Created by Adam&EveDDB, the campaign highlights the plight of abuse people are subject to by putting themselves online. It starts with King uploading a short video of herself in her underwear asking people what they think. After a short period of time, the influencer received negative comments from trolls relaying nasty messages such as: ‘She so fatty’, ‘Girls shouldn’t lift weight, your arms are way to big’ and ‘You’re ugly, your face is still ugly’. From these messages, King and the Adam&EveDDB creative team made alterations to her body based off of what they were saying.