The Social Media Genius of Keith Hernandez

Excerpt from this article:

That was the most-watched video, Hernandez and his cat getting the morning newspaper from his driveway, viewed more than 260,000 times, or about six times the capacity of Citi Field.

“I never thought that would be such a big deal,” Hernandez said recently. “Especially looking like I just woke up. It was even on the 5 o’clock news in Arizona with the sportscaster ending his segment with that tape.”

Hernandez would not be the first to discover the power of social media — and the subculture of animal photos and videos on it — but nothing in his fabulous life before made it obvious the latest turn would be social media star. Or maybe these days, that is the obvious turn.

“Life’s paths,” he said with a shrug.