Unfollowing Everybody


Excerpt from this article:

It’s been about a week and a half, and, well… Twitter is a lot more pleasant. I’ve chosen a handful of accounts to follow each day (most ones that I followed before, some entirely new to me) and it’s made a big difference. On the flip side, about 100 people seem to have unfollowed me after I unfollowed everybody, and I hope they hadn’t felt obligated just to reciprocate if I was following them before. (That might also just be how many people unfollow me in a given week, I dunno.)

One of the most immediate benefits is that, when something terrible happens in the news, I don’t see an endless, repetitive stream of dozens of people reacting to it in succession. It turns out, I don’t mind knowing about current events, but it hurts to see lots of people I care about going through anguish or pain when bad news happens. I want to optimize for being aware, but not emotionally overwhelmed.

To that point, I’ve also basically not refollowed any news accounts or “official” corporate accounts. Anything I need to know about major headlines gets surfaced through other channels, or even just other parts of Twitter, so I don’t need to see social media updates from media companies whose entire economic model is predicated on causing me enough stress to click through to their sites.

Similarly, I’ve focused a lot more on artists and activists and people who write about the stuff I’m obsessed with in general — Prince or mangoes or urban transit or the like. That brings a lot more joy into my life, and people writing about these other topics offer alot more inspiration for the things I want to be focused on. Oddly, given that my job is being the CEO of a tech company, I follow far fewer people in tech, and almost no tech company accounts except for my own. Despite that, I’ve missed almost nothing significant in the industry since making this change.