How Am I Not Burned Out?

Excerpt from this article:

I’m a solid 12 years into my YouTube career. During that time I have been the CEO of three different companies, hired dozens of people, fired a few, started two non-profits, a couple podcasts, wrote a book, lived through good times and bad times of my chronic illness, all while being in a stable, happy marriage and maintaining at least some friendships.

will now say the sentence that I say to creators most at creator-focused events: Diversify Your Identity.

Find ways to value yourself outside of the metrics of social media. That might be how you feel about your creations. It might be a small community of talented people that you respect and are part of. It might be classmates or colleagues. And, if at all possible, invest in your identity as part of your communities and families. Value your life as a sibling, a child, a parent, and/or a spouse. Value your life as a member of your town or city or neighborhood. Value yourself outside of your creations.

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