Excerpt from this article:
Since 2011, control of the Twitter account @sweden has been handed to a different person each week, allowing the curators to tweet about almost anything they please. At the end of September, after 356 curators and more than 200,000 tweets, the experiment will end.
She said @sweden is being shut down because its creators wanted to broaden their scope. Most of the account’s followers come from Sweden, Britain and the United States.
“The geographical reach is too limited,” she said. “Now we want to find the new thing, that will reach more people.”